AI Character
Build and personalize your AI Character just a few clicks.
Build and personalize AI characters with just a few clicks. Whether you’re creating a fully fictional persona or a realistic digital version of yourself, the character creation flow is fast, flexible, and fun. In this guide, we’ll walk through the creation process step-by-step — from naming your character to defining how they speak and behave.
Create your AI Character

Step 1: Name & Role
Once you've clicked Create Virtual Character, the first step is to define who your character is — their name, personality, and purpose.

Name
This is the character’s actual name. It could be your own, a fictional identity, or something more stylized. This name will be visible anywhere the character appears.
Description
This is where you bring your character to life. Describe their appearance, personality, background, and goals. The more specific you are, the better Fleek can personalize the character’s behavior and tone.
Example: Chris Nunez is a 20-year-old K-Pop dance instructor from Seoul. His movements are powerful and precise, but his teaching style is patient and encouraging. He breaks down complex choreography into easy steps, his energy and passion making dance feel fun and accessible to all.
Once you're happy with the name and description, click Start creating my character to move to the next step.
Step 2: Choose Character Appearance
In this step, you’ll define how your character looks using a set of customizable appearance options. This visual foundation will represent your character throughout their journey.

How it works:
Adjust Appearance Settings: Use the panel on the left to personalize key traits such as:
Gender
Age
Ethnicity
Height
Body Type
Hair Style
Hair Color
Eye Color
Generate Visual Options: After setting your desired traits, click “Generate More Options” at the bottom of the screen to create visual candidates that match your settings.
Browse and Select: You’ll be presented with multiple character images. Scroll through them and choose the one that best matches your vision.
Finalize Selection: Once you’ve found the right look, click “Use as my character” to confirm and move to the next step.
Step 3: Customize Personality Settings
With your character's appearance set, it’s time to define how they think, feel, and express themselves. This step is where you bring their inner world to life by customizing their personality and behavior across key categories.

You’ll see the following sections available for customization:
Basic Identity
Core Personality
Communication Style
Digital Behavior
Content & Socials
Emotional Depth
Each of these sections lets you fine-tune different aspects of your character’s personality—how they speak, how they behave online, and how they connect with others. These traits will shape how the character interacts and responds across different platforms and contexts.
Once you're happy with your customizations, click “Continue” to proceed to the next step.
Step 4: Start Chatting and Share Your Character
Your character is ready! Now that you’ve defined their identity, appearance, and personality, it’s time to bring them to life.
✅ What you can do now:
Chat with Your Character: Begin interacting right away. You can have conversations, ask questions, or even request images depending on how you've configured their capabilities.
Test Their Personality: Ask them things aligned with their traits and interests to see how they respond. This is a great way to fine-tune their voice or behavior if needed.
Generate Visuals: If your character has image generation features, try asking for scene illustrations, avatars, or creative outputs based on prompts.
🌐 Make It Public (Optional):
Under the Settings tab, you have the option to publish your character to the community. This allows others to discover, chat with, and interact with your creation.
When you're ready, start exploring and sharing what your character can do!
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